Las Paredes Oyen

Las Paredes Oyen

Brand Identity, Experiential, Content & Paid Media

Brand Identity, Experiential, Content & Paid Media

Las Paredes Oyen (The Walls Have Ears) is a bilingual theatrical experience that brings to life the untold stories of Cuban political prisoners and the diaspora during the Cuban Missile Crisis. Our agency developed the project’s visual identity, experiential activation, digital marketing, paid media, and e-commerce. From early concept exploration through launch, we helped shape a cohesive narrative world that honors lived testimonies of Cuban exiles.

This project helped transform powerful testimonies of repression and resilience into a clear, compelling narrative experience that deepened audience empathy and expanded awareness of Cuba’s ongoing human rights struggle.

This project helped transform powerful testimonies of repression and resilience into a clear, compelling narrative experience that deepened audience empathy and expanded awareness of Cuba’s ongoing human rights struggle.